Public Service Announcements

As part of of our campaign to improve Israeli society, we are creating public service announcements to be aired on TV, throughout social media, on blogs, websites etc.

The initial series is dedicated to what we believe is the first aspect of being a mensch; treating everyone with respect. We hope the simple message- viewing everyone as an individual focusing on the good in them- will resonate with everyone and begin to heal the rifts we have across society due to  distrust, anger and painful experiences.

These Public Service Aannouncements will also be used in our community programs in schools and community meetings in tandem with dialogue between people from different demographic groups. These meetings will spark dialogue in classrooms and between people of different groups who might otherwise never interact.

We hope you enjoy and share them!

See the first one here and share it!

How You Can Help

Be A Mensch needs you, please support our programs!

Tell Us!
In your words, a Mensch is…

We’ve asked lots of people what they think a mensch is – and they told us. Now we want to hear from you! Tell us: It can be a person, a thought, an idea or a few words. Whatever it means to you.

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